There are many ways a library can market their collections. One way that I know is to have displays all around the library. These can be certain genres, certain series, etc. There are many ways a library can display their collections, even creating little bookmarks on the books that can also tell if they are available in ebook or audiobooks, or even if someone has recommended it. Another way I can think of is using online tools, like Pinterest or Facebook. These sites are very popular for people to use, and if more people see them, the more likely they will visit the library. Also, the library's newsletter, or even the community's newsletter is a good way to spread the word. At my library, they have monthly newsletters that talk about the library, upcoming programs, and future events. Technology is becoming the norm for people to use, and if more people use these specific sites, they can become more aware of what is around the community.
You're right that we should embrace technology and integrate it into our RA. I and the other teen librarians have thrown around the idea of starting a booktalking YouTube channel or a Twitter account for recommendations. Facebook would probably reach the most patrons, though. It would be a good way to ease patrons into the idea of RA, and that it's okay to approach a librarian to ask about what would be a good book to read.
ReplyDeleteI like all of these ideas you've presented. I think there are just so many ways to promote fiction, especially with the internet and all the social media opportunities. You've touched on some good ones.
ReplyDeleteYes, today the message travels very fast using social media tools. To some age groups (teens) this is the way they receive their news and recommendations so it's awesome to spread or market using social media.
ReplyDeleteTenisha M.